Where Two Swann Departments Collide: Posters for Photography
There are many charming advertising images for consumer products in our upcoming auction of the Julius Paul Collection of Posters, such as lightbulbs, typewriters and beauty-related goods. One area of particular interest is posters that advertise cameras and photographic services. Dating from the late 19th century through about 1920, these are not simple instamatics, but large, leather-cased luxury goods with tripods marketed to the leisure class–many of whom are women. There’s even a poster for an exhibition by a Viennese camera club.
Influential poster artist Adolf Karpellus employed a pretty lady, cute dog and darling little girl to sell cameras in this 1898 image.