Our March 16 sale of Vintage Posters will offer 91 early twentieth-century ski posters, representing all areas of interest avid ski poster collectors seek, from geographic variety to stylistic innovation.
The sale will open with fine early examples from the years prior to the First World War, with images from France, Germany and Switzerland. These posters emphasize the communal appeal of ski resorts, rather than the thrill of skiing.
Lot 7: Candido Aragonese de Faria, Cachats – Majestic / Sports d’Hiver à Chamonix, circa 1910. Estimate $3,000 to $4,000.
Post World War I, the shift in focus from pampered vacation to wild adventure is visible in the advertising. There is strong representation of the bigger and more famous Swiss resorts, such as St. Moritz, for which we have five separate images. One of the most dramatic is by Carl Moos, seen below in its two formats.
Lot 38: Carl Moos, St. Moritz / Engadin, circa 1926. Estimate $5,000 to $7,500.
Lot 39: Carl Moos, St. Moritz, 1924. Estimate $12,000 to $18,000.
Lot 59: Colorado “Tops The Nation,” 1941. Estimate $2,000 to $3,000.
Lot 62: Dwight Clark Shepler, Sun Valley / Ketchum, Idaho, circa 1940. Estimate $8,000 to $12,000.
American agencies scrambled to find new and exciting places to lure East Coasters. From the catalogue: “Sun Valley was created as a destination resort to encourage people to ride the railroad out West. It was the brainchild of Averill Harriman, Chairman of the Board of Union Pacific Railroad, who was himself an avid skier. The Ketchum, Idaho area was scouted out by Count Felix Schaffgotsch who reported back to Harriman that ‘it contains more delightful features for a winter sports center than any other place I have seen in the United States, Switzerland or Austria.'”
Lot 60: Augustus Moser, Sun Valley Idaho / Union Pacific, circa 1936. Estimate $2,000 to $3,000.