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ROGER BRODERS (1883-1953)
1 • HUILE RENAULT. Circa 1920.
46
1
/
4
x30
1
/
2
inches, 117
1
/
2
x77
1
/
2
cm. Courbet, Paris.
Condition B+: repaired tears, restoration and overpainting in margins and image; darkened overall.
One of Broders’ earliest known published images is from a 1912 French fashion magazine.
Journal des Dames
et des Modes
it depicts a woman in an elegant robe in front of a lacquered Chinese cabinet. The haute Art
Deco mannerism of that fashion image did not appear in his posters until the late 1920s. Among his earliest
posters is this ad for car oil. The Molière-inspired doctor, treating a car with oil, is a figure quite far from the
lithe Art Deco figures Broders would soon be drawing. The slogan “The Health of the Engine” is borne out
by the visual association of the medical treatment.
RARE
Broders p. 22, Perry / Broders p. 8.
[800/1,200]
ROGER BRODERS (1883-1953)
2 • RENAULT BILLANCOURT (SEINE). Circa 1920.
30
1
/
2
x45
3
/
4
inches, 77
1
/
2
x116 cm. Courbet, Paris.
Condition B+ / B: restored losses and overpainting in margins and image; repaired tears and restoration in image.
In the years following the First World War, Renault re-tooled their factories from tank production to utility
and farm vehicles. Broders designed two posters for the company (see lot 1), both printed by the same
Parisian printer, Courbet. Broders p. 26, Perry / Broders p. 7.
[800/1,200]
2
DESCRIPTIONS
For an explanation of how the posters are described and a guide to the symbols used, please refer
to the section “Supplemental advice” which appears at the beginning of the catalogue.
ROGER BRODERS
THE COMPLETE POSTER WORKS
Public Auction Sale 2266 December 15, 2011 1:30 pm