Sale 2499 - Photographs: Art & Visual Culture, February 21, 2019

PHOTOGRAPHS AS VISUAL CULTURE Images are today’s social currency. Our daily lives are dominated by pictures that present themselves in myriad forms: social media, advertisements, editorial or topical news, and design, fashion and glamour. Vernacular photography was first recognized and mediated as source material by Warhol and Rauschenberg, who effortlessly integrated press or family images into high art—prints, paintings and sculptural works. Classical photographers like Kertész, Man Ray and Bragaglia have worked with popular forms like the carte-postale. In the past 20 years quotidian images have been rechanneled by contemporary figures who work in photography, among them Prince, Kruger, Wall, Baldessari, Polke and Sherman, but who do not identify as photographers. The art world has relegated photography to an ancillary role as an artistic practice and aesthetic medium. And with accelerated technical advances in the digital age, every cellphone user considers themself a photographer. Although vernacular photography has emerged an energizing current in the field, the term itself, which has always been problematic, is being challenged. It’s time to revisit the trajectory of photography by contextualizing photographs in ways that address the complex identity of the medium. Visual culture, its broad interdisciplinary approach and innovative interplays of “high” and “low” forms, provides a framework in which vernacular, fine art and contemporary photographs are freshly examined. The more utilitarian forms of pictures—postcards, advertising imagery, amateur snapshots, commercial portraits, industrial albums and ethnographical studies—have infused photography with new meaning, suggesting that all images are created equal and that separating fine art from vernacular photographs is no longer viable. Swann’s Photographs auctions include a panorama of photographic objects, offering exciting opportunities for collectors and aficionados alike. The idea of photography as a pictorial language, one that operates outside the scope of artistic discourse, is discussed in Susan Sontag’s classic text On Photography , in which she wrote about looking at pictures, “Photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and, even more importantly, an ethics of seeing. Finally, the most grandiose result of the photographic enterprise is to give us the sense that we can hold the whole world in our heads.” We welcome the ubiquitous role of photographic imagery in popular culture, be it on a page, wall or screen. Images are devices for storytelling, modalities of personal or commercial aesthetic expression, common records of public or family life. Often the role of photographic imagery in everyday life focuses exclusively on subject matter, overlooking the materiality of the print. The photograph as a fully realized tangible work, appreciated for its physical attributes, is an integral part of this conversation. Seeing photographs as physical objects, as works meant to be carefully held in one’s hands, is key.