97

CHARLES LOUPOT (1892-1962) VOISIN AUTOMOBILES. 1923.
62 1/4x47 inches, 158x119 1/2 cm. Devambez, Paris.
Condition A- / B+: replaced losses, repaired tears, creases and abrasions in margins; creases in image; margins trimmed slightly.
In 1923, Gabriel Voisin, the luxury car manufacturer, commissioned Loupot (who had just returned to Paris after years in Switzerland) to design a pair of posters promoting his automobiles. The results are two dramatically different images. One is minimalistic, with a small red car against what is essentially an all-white background. This second image is the exact opposite - a colorless car starkly highlighted against a vividly-drawn, verdant forest depicted in a Cezanne-esque style. The effect these two images had was such that R.L. Dupuy, the head of a prominent Parisian advertising agency at the time, remarked that the posters "dropped like two stones in the frog-pond of the advertising imagination" (Weill p. 207). Loupot p. 60, Loupot / Musee de l''Affiche no. 21, Reina Sofia p. 113.

CHARLES LOUPOT (1892-1962) VOISIN AUTOMOBILES. 1923.
62 1/4x47 inches, 158x119 1/2 cm. Devambez, Paris.
Condition A- / B+: replaced losses, repaired tears, creases and abrasions in margins; creases in image; margins trimmed slightly.
In 1923, Gabriel Voisin, the luxury car manufacturer, commissioned Loupot (who had just returned to Paris after years in Switzerland) to design a pair of posters promoting his automobiles. The results are two dramatically different images. One is minimalistic, with a small red car against what is essentially an all-white background. This second image is the exact opposite - a colorless car starkly highlighted against a vividly-drawn, verdant forest depicted in a Cezanne-esque style. The effect these two images had was such that R.L. Dupuy, the head of a prominent Parisian advertising agency at the time, remarked that the posters "dropped like two stones in the frog-pond of the advertising imagination" (Weill p. 207). Loupot p. 60, Loupot / Musee de l''Affiche no. 21, Reina Sofia p. 113.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Purchased lots will become available only after full payment has been made.
The sale will be conducted in euros. Il addition to the hammer price, the buyer agrees to pay a buyer's premium along with
any applicable value added tax.
The buyer's premium is 23% + VAT amounting 27,5% (all taxes included) for all bids.
- NB: Lots followed by a * are subject to a 7% fee, in addition to the regular buyer's fees stated earlier.
- Lots buyed via the web site Artfact are subject to a 3% fee, in addition to the regular buyer's fees stated earlier.

May 25, 2017 1:30 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000