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A.M. CASSANDRE (ADOLPHE MOURON, 1901-1968). CYCLES BRILLANT. 1925. 46x30 inches, 117x77 cm. Hachard & Cie., Paris.

A.M. CASSANDRE (ADOLPHE MOURON, 1901-1968) CYCLES BRILLANT. 1925.
46x30 1/4 inches, 117x77 cm. Hachard & Cie., Paris.
Condition B+: creases and restoration in margins and image; restoration along horizontal folds.
For this advertisement, Cassandre builds the entire composition around the incline of the bicycle. The diagonal motifs mirror the cyclist leaning into his turn at the velodrome, and the typography leans with him. Graphically the image is a sophisticated construction composed of different circles; the cyclist's eyes, his shoulders, his hands, the handlebars, and the curve of the track (where Cassandre has cleverly signed his name). The three colors, which are unrealistic for the scene, enhance the dynamic vision. Although this is one of Cassandre's earlier posters, it is one of his most daring attempts to stylize the human body. Not in Mouron, Suntory 8, p. 37.

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