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98
(ADAMS, ANSEL) (1902-1984)
Hills Brothers coffee can with a sepia-tone reproduction of Adams's "Winter Morning, Yosemite Valley, California." Cylindrical tin can, 6 1/2 inches high x 6 inches in diameter (16.5x15.3 cm.), with Adams's and Hills' Brothers credits and date. 1969
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Notes: Ansel Adams achieved celebrity status in the 1960s, gracing the cover of "Time" magazine and appearing on the Johnny Carson Show--the prototype for today's late-night talk shows. An ardent environmentalist who championed the movement long before it was fashionable to do so, his photographs were synonymous with photography as a fine art endeavor.
Lending his name and one of his pictures--in sepia tone, no less!--to an advertising effort may appear to burnish Adams's own image as an early post-modernist. In fact, the coffee can better demonstrates one of the many uses of photography and how the medium increasingly intersected with popular tastes. Interestingly, while Adams printed more than 1,000 different copies of his iconic image "Moonrise Over Hernandez," there are only a few known copies of this (disposable) coffee can extant today, 3 in museum collections.
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February 17, 2004 12:00 AM EST
New York, NY, US
Swann Auction Galleries
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