305

ADOLPHE MOURON CASSANDRE (1901-1968). BONAL. 1933. 63¼x47 inches, 160½x119½ cm. Alliance Graphique, Paris.


ADOLPHE MOURON CASSANDRE (1901-1968)

BONAL. 1933.


63¼x47 inches, 160½x119½ cm. Alliance Graphique, Paris.
Condition B+: replaced losses and repaired tears in margins; minor creases and abrasions in image; horizontal fold at bottom.

One has to imagine that following the success of his brand mascot for Dubonnet, in 1932, Cassandre was emboldened to try another figure filling himself with spirits for his next liqueur commission. As the motto for Bonal touts it as a cordial that "opens your appetite," Cassandre depicts it, quite literally, as a key. The spirit itself appears as a stream of stars infusing the body. Alain Weill explains that the background, "never seen before, almost kinetic, shows that Cassandre was certainly interested in the study of retinal sensations" (Cassandre / Weill p. 126). The poster was so popular that it was reused in 1935, virtually identical except for a different color background.

Mouron p. 54, Cassandre / Suntory p. 177, Cassandre / Weill 117.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

February 20, 2025 10:30 AM EST
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000