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ADOLPHE MOURON CASSANDRE (1901-1968). DUBONNET. Circa 1956. 67x48 inches, 170x122 cm. Andreasen & Sonner, Copenhagen.

ADOLPHE MOURON CASSANDRE (1901-1968) DUBONNET. Circa 1956.
67x48 1/4 inches, 170 1/4x122 1/2 cm. Andreasen & Sonner, Copenhagen.
Condition A: slight toning and creases at edges.
The Dubo-Dubon-Dubonnet "mascot" is certainly one of Cassandre's most memorable creations. Such was its appeal that his character has graced everything from ashtrays to menus to fans, helping make Dubonnet one of the most popular French aperitifs. The funny little man, sitting at a bistro table, who fills himself with color as he drinks is a brilliant conceit that has become a landmark of French pop culture. He was used to advertise the product outside of France, as well as seen here in this Danish printing which faithfully reuses the 1932 image. This is the larger format. Reina Sofia p. 184 (var).

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May 13, 2013 1:30 PM EDT
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