91

ADOLPHE MOURON CASSANDRE (1901-1968). REGLISSE FLORENT. 1925. 59x39½ inches, 149¾x100¼ cm. Hachard & Cie., Paris.


ADOLPHE MOURON CASSANDRE (1901-1968)

REGLISSE FLORENT. 1925.


59x39½ inches, 149¾x100¼ cm. Hachard & Cie., Paris.
Condition B+: repaired tears at edges; creases and abrasions in margins and image; staining at edges; linenbacked, with non-archival paper on recto.

These mints were so well known to the French public that "it was therefore not a question of informing people of a special fact, a new argument, or an astonishing result. It was enough [for Cassandre] only to put before their eyes . . a familiar form whose very notoriety was its greatest strength" (Vendre, July 1926, p. 52). He does so in a vigorous, Cubist manner in which "all its linear elements are composed in such a way that their geometry attracts the eye" (ibid). He puts the product's name on a curve that echoes the contours of the container itself, and the color scheme, as with Cassandre's poster for Nouvelliste, is red, white and blue. Here, he actually signs his name in red, which is a unique case amongst his works.

Cassandre / Suntory 10, Reina Sofia p. 154, Cassandre / Weill p. 29, Mouron pl. 5, Brown & Reinhold 4, Plakat Kunst p. 104.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

April 24, 2025 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000