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(ADVERTISING) Sample book entitled "Gumpert's Gelatin Desserts, Brooklyn, New York,"
(ADVERTISING)
Sample book entitled "Gumpert's Gelatin Desserts, Brooklyn, New York," with 64 photographs depicting the cool quivering collagen-derived substance today known as Jell-O; nearly all are vividly hand-colored. Silver prints, 8x10 to 4x4 inches square (20.3x25.4 to 10.1 cm. square), cornered to album pages, each with Gumpert's blind stamp on recto. Oblong 4to, gilt-lettered leatherette; with a label on the inside front cover. 1925
Sample book entitled "Gumpert's Gelatin Desserts, Brooklyn, New York," with 64 photographs depicting the cool quivering collagen-derived substance today known as Jell-O; nearly all are vividly hand-colored. Silver prints, 8x10 to 4x4 inches square (20.3x25.4 to 10.1 cm. square), cornered to album pages, each with Gumpert's blind stamp on recto. Oblong 4to, gilt-lettered leatherette; with a label on the inside front cover. 1925
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Notes: The origins of the product lovingly consumed today may be traced to Pearl B. Wait, a carpenter and cough medicine manufacturer who, in 1897, developed a fruit-flavored gelatin. His wife, May Davis Wait, named the substance Jell-O. It later took the country by storm when an advertising campaign was launched in the "Ladies Home Journal." The exuberantly colored photographic prints show why the dessert rose to popularity in grade school cafeterias, birthday parties, and at dinner tables, a post-prandial treat after the requisite serving of meat and potatoes.
JPGs are available upon request.
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February 7, 2008 2:30 PM EST
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