139

ALPHONSE MUCHA (1860-1939). GAUFRETTES LEFÈVRE - UTILE / PRALINÉES. Pre 1900. 11x8 inches, 29x22 cm. F. Champenois, Paris.

ALPHONSE MUCHA (1860-1939) GAUFRETTES LEFÈVRE - UTILE / PRALINÉES. Pre 1900.
11 1/4x8 1/2 inches, 29x22 cm. F. Champenois, Paris.
Condition A. Paper.
In 1882 when Louis Lefevre-Utile took over his family's biscuit company, he began to turn it into one of France's leading brands through his aggressive and creative use of advertising. This included not only posters, but also marketing and packaging campaigns as well. In addition to posters for the company Alphonse Mucha also designed labels for their tins. On each label, one of the panels is upside down. This is because when they are adhered to tins of biscuits, with the central image placed on top and with the sides folded down, the final product will have each image properly oriented.

  • Condition: All items are offered for sale subject to Swann Galleries' standard terms and conditions of sale, which are published in our catalogues.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

December 16, 2009 1:30 PM EST
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer's premium of 23% and any applicable taxes and shipping.

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000