251

ANDY WARHOL You're In.

ANDY WARHOL
You're In.

Spray-painted Coca-Cola glass bottle with metal bottle cap, 1966-67. 205x57x57 mm; 8 1/8x2 1/4x2 1/4 inches. Initialed in felt-tip pen on the bottle cap.

Provenance: Private collection, New York.

Published: O'Connor and Liu, Unseen Warhol, Cologne: Taschen, 1996, page 120 (another example illustrated); Frei and Printz, The Andy Warhol Catalogue Raisonné of Paintings and Sculptures 1964-1969, London: Phaidon, 2004, vol. 2B, page 280, number 1937.12 (another example illustrated); Hickey, Andy Warhol "Giant" Size, London: Phaidon, 2006, page 135 (another example illustrated).

In 1967, the Arts Council of the Philadelphia Y.M.H.A. organized the exhibit "Museum of Merchandise," which aimed to explore "a philosophic approach to art, bridging the gap between artist and designer... to take the artist our of the ivory tower and put him into the control tower." Works for sale included Warhol's (1928-1987) You're In, silver Coca-Cola bottles filled with cheap "toilet water" perfume ("Silver Lining" by Cassell).

Though over-budget, "Museum of Merchandise," May 11-28, 1967, was successful and garnered significant press coverage. Warhol's You're In was discontinued once Coca-Cola Company executives became aware of their bottles being re-branded under a crude pun.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

May 12, 2022 10:30 AM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000