Atlantic Motor Oil 1 Zero Cold Test. Circa 1934 36.375 x 59.75 inches. Sweeney Litho Co., Belleville, NJ. Condition A. Litho on fabric. Throughout the period he was an Art Director at Harper's Brodovitch also accepted outside advertising assignments.

Atlantic Motor Oil 1 Zero Cold Test. Circa 1934 36.375 x 59.75 inches. Sweeney Litho Co., Belleville, NJ. Condition A. Litho on fabric. Throughout the period he was an Art Director at Harper's Brodovitch also accepted outside advertising assignments. Here, for Atlantic Motor Oil, he composed a strictly typographic poster. Using superb, gigantic, capital letters meant to remind us of metalic or wood signs Brodovitch simply delivers the brand to the viewer. A simple red heart not only adds warmth to the strict geometrical lay- out but also implies that this oil will keep your machine's heart running.