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(BUSINESS.) WALKER, MADAME C.J. The Madam C.J. Walker Pilgrims to the Holy Land.

(BUSINESS.) WALKER, MADAME C.J. The Madam C.J. Walker Pilgrims to the Holy Land. Silver print photograph, 6x9 inches, with information regarding the photograph on the reverse; the photo is indistinctly signed in the lower right corner. [New York City, circa 1925]

  • Notes: In 1924, the Madam C.J. Walker Company conducted a "Trip to the Holy Land Contest." The idea was to have the C.J. Walker clients pick their "favorite minister" from a list of names that was provided. One had to mail in part of a C.J. Walker product label or box-top with the minister's name, each "coupon" being worth a hundred points. The contest was advertised in magazines such as Crisis. The winners, as announced in the December issue were Reverend K.H. Burrus of Atlanta a free trip "plus $250.00," and free trips for Reverend Solomon S. Jones of Muskogee, Oklahoma, and Reverends J.O. Haithcox of Cincinnati, and M.J. Key of Washington, D.C. Their names and a short note "See story 'Color' " appear on the reverse of this photograph. Swann auctioned 5-1/2 hours of film, shot by reverend Jones in our last sale. The film footage included a substantial portion Jones shot in the Holy Land.
  • Condition: All items are offered for sale subject to Swann Galleries' standard terms and conditions of sale, which are published in our catalogues.

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February 25, 2010 1:30 PM EST
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Swann Auction Galleries

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