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CHARLES LOUPOT (1892-1962). RAGA / CIGARETTE ORIENTALE. 1919. 35x50 inches, 90x128 cm. Sauberlin & Pfeiffer, Vevey.

CHARLES LOUPOT (1892-1962) RAGA / CIGARETTE ORIENTALE. 1919.
35 1/2x50 1/2 inches, 90 1/4x128 1/4 cm. Sauberlin & Pfeiffer, Vevey.
Condition A-: minor creases and restoration in margins; minor creases and rippling in image.
Of the different posters for cigarettes that Loupot designed in 1919, this one is a standout and a turning point in his oeuvre. Until this poster, he would exclusively use the human figure in his designs - his decorative posters for Mekka cigarettes and Sato each depict a young woman smoking. Raga, from the same year, uses a drastically different approach, more representative, suggestive and even abstract, in which two scrolls of smoke intertwine with each other above an ashtray against a black background. Later in his career, he would revisit the graphic concept of emanating plumes, in his posters for Café Martin (1929) and Twining (1930). Loupot 40, Loupot / Musee de l'Affiche 12.

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May 3, 2018 1:30 PM EDT
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