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DREW HODGES (DATES UNKNOWN). SWATCH BALLOON WETTFLIEGEN. 1987. 35x24 inches, 91x62 cm.

DREW HODGES (DATES UNKNOWN) SWATCH BALLOON WETTFLIEGEN. 1987.
35 3/4x24 1/2 inches, 91x62 cm.
Condition A / A-: minor abrasions and scratches in image.
Although no record of a watch company-sponsored air race exists on this date in Switzerland, Swatch is known to undertake exceptional promotional events to further their brand, including balloon festivals. Likely created for a festival at the World Watch and Jewelry Show in Basel, Hodges presents a peaceful image of hot air balloons floating through a gradaited sky, with the Swiss Red Cross prominently featured.

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November 18, 2009 1:30 PM EST
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