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(DUTCH ADVERTISING.) The Royal United Carpet Factories. Propaganda en Andere Plannen voor de Toekomst K.V.T.

(DUTCH ADVERTISING.) The Royal United Carpet Factories. Propaganda en Andere Plannen voor de Toekomst K.V.T. 48 typescript pages, interleaved with numerous photo-montages, drawings, collages, tipped on stiff cardboard, 2 pop-ups. 4to, publisher's stiff decorative boards; first signature neatly detached from textblock, contents clean. First edition, no other examples located by Rare Book Hub or ABPC as having come to auction. An attractive and curious compendium, redolent of Heartfield and the Russian Constructivists, compiled for K.V.T. in Holland. Established in 1797, their headquarters was based in Rotterdam and was bombed during the war. This work sets out their blueprint for re-establishing themselves in the international market through advertising as the war neared it conclusion. Rotterdam, 1944

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February 17, 2022 10:30 AM EST
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