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EDWARD MCKNIGHT KAUFFER (1890-1954). WINTER SALES ARE BEST REACHED BY THE UNDERGROUND. 1922. 39x24 inches, 101x61 cm. Vincent Brooks, D

EDWARD MCKNIGHT KAUFFER (1890-1954) WINTER SALES ARE BEST REACHED BY THE UNDERGROUND. 1922.
39 3/4x24 inches, 101x61 cm. Vincent Brooks, Day & Son Ltd, London.
Condition B+ / A-: repaired tears, creases and abrasions in margins.
One of three posters that Kauffer designed between 1921 and 1924, promoting the Underground as a way to reach London's department stores for their Winter Sales. In 1919 he had designed a poster for the British firm Derry & Toms of three people trudging through the wind and snow to go shopping, and that was "the first on a theme which drew the best from Kauffer in a subsequent series for the Underground" (Kauffer p. 25). During these years Kauffer was still experimenting with Vorticism, a lively, kinetic art form that was "urban, abstract and short" (Kauffer p. 16). It was one of the few indigenous, progressive art movements to develop in Great Britain. From a term coined by Ezra Pound, Vorticism was a short-lived avant-garde movement, which drew on futurism and cubism for its inspiration. Although the movement had run its course by the end of the First World War, its visual principles continued to influence Kauffer's style. Kauffer 18.

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