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ERIK NITSCHE (1908-1998). AFFICHES MARSENS . . . / . . . AFFICHES DYNAMIQUES. Circa 1955. 49x35 inches, 126x89 cm. Roger Marsens, Lausa

ERIK NITSCHE (1908-1998) AFFICHES MARSENS . . . / . . . AFFICHES DYNAMIQUES. Circa 1955.
49 3/4x35 inches, 126x89 cm. Roger Marsens, Lausanne.
Conidtion B+: repaired tears and creases in margins and image; minor restoration at edges.
Born in Switzerland, Nitsche did design work in Germany and Paris before moving to the United States in 1934. One of many young European immigrants who changed the face of America, he is best remembered for his series of twentynine posters for General Dynamics, where he served as art director between 1955 and 1960. Those images represent the most impressive corporate image campaign of its era. He also worked for a number of other prominent companies, including 20th Century Fox and Decca Records along with different institutions including the Museum of Modern Art in New York. Steven Heller, writing in Print, 1999, describes Nitsche's style as "a personal fusion of early influences (classical and otherwise) and contemporary aesthetics based on fast pacing and dramatic juxtapositions." Here in Nitsche's "clean, systematic and ordered" manner (ibid), the artist shows dynamic arrows of primary colors entering a paintbrush and emerging as a complete rainbow. As efficient an allegory of printing as one could hope to have.

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