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ERNEST HASKELL (1876-1925). TRUTH / XMA'S. 1896. 20x14 inches, 50x35 cm. American Lithographic Co., N.Y.

ERNEST HASKELL (1876-1925) TRUTH / XMA'S. 1896.
20x14 inches, 50 3/4x35 1/2 cm. American Lithographic Co., N.Y.
Condition A- / B+: minor loss in upper left corner; minor tears and creases in margins; light creases in image; stickers on verso along crease. Hinged to mat at top edge. Paper.
Advertising the magazine Truth, this is the first American ski poster, and may well be the earliest ski poster from anywhere in the world. So new was the concept of skiing that contemporary critics didn't even recognize the sport. In 1901, W.S. Rodgers referred to the figure as Haskell's "snow shoe girl." After misidentifying the sport he continued that the image "has charming colour, and attains distinction by reason of its unusual perspective and Japanese-like use of intruding foliage" (A Book of the Poster, by W.S. Rodgers Greening and Company, 1901, p. 93). Kiehl 96, Margolin p. 63, American Posters p. 35, no. 40.

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