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Ethel Gabain (1883-1950). FOR LONDON FARE / LONDON TRANSPORT. 1935.


ETHEL GABAIN (1883-1950)

FOR LONDON FARE / LONDON TRANSPORT. 1935.


40x24 1/2 inches, 101 1/2x62 cm. The Baynard Press, London.
Condition B+: repaired tears, creases and abrasions in margins; creases along vertical and horizontal folds; repaired pin holes in corners.

Underground posters were vast in their scope, encompassing all conceivable ways to encourage people to ride underground. Extending far beyond mere destination posters, the advertising produced by the Underground also served as a lifestyle and culture guide, telling people how to live, what to do, where to do it and most importantly, how to get there. Gabain was married to John Copley, and she was a successful lithographer in her own right. This poster is one of four in a series advertising cultural activities available in London.

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October 15, 2020 1:00 PM EDT
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