552

FRANCIS BERNARD (1900-1979). ARTS MÉNAGERS / GRAND PALAIS. 1933. 38x23 inches, 96x59 cm. Paul-Martial, [Paris.]

FRANCIS BERNARD (1900-1979) ARTS MÉNAGERS / GRAND PALAIS. 1933.
38x23 1/4 inches, 96 1/2x59 cm. Paul-Martial, [Paris.]
Condition B+: repaired tears, creases and abrasions at edges, into border text. Framed.
Bernard worked for the Salon des Arts Ménagers in the 1930s, not only designing their posters but also their magazine. In those days, the Salon was a major event where all modern household appliances were mass marketed; Bernard strove to create a visual identity that would be worthy of such an exhibition. The stylized representation of a housewife he created was an easily recognizable logotype, along the lines of the character A.M. Cassandre created for Dubonnet and Charles Loupot for Galeries Barbes. With this image, Bernard combines the logotype with a sophisticated photomontage element of a couple attending the exhibition. Weill 371, Mechanical Age fig. 3.19, Berman p. 103, Modernism 133.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

August 7, 2019 10:30 AM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000