289

FRITZ BÜHLER (1909-1963). ROGER & GALLET PARIS. 1947. 50¼x35½ inches, 127½x90 cm. Kümmerly & Frey, Berlin.


FRITZ BÜHLER (1909-1963)

ROGER & GALLET PARIS. 1947.


50 1/4x35 1/2 inches, 127 1/2x90 cm. Kümmerly & Frey, Berlin.
Condition A-: creases at edges and in image; ink stamp on verson in bottom corner. Paper.

A prolific poster designer based in Basel, Bühler worked for many of the most recognizable firms, such as P.K.Z., Union, Nivea and Roger & Gallet, a French perfume company, founded in 1862. They became famous for their luxurious bath soaps and their innovative recipe for violet-scented perfume, Vera Violetta. As seen in this poster, as well as in a design by Brun, Roger & Gallet also produced lipstick in gold metallic cases during the 1940s. A smaller version of this Bühler image exists, with a fuschia glove, printed by Atar in Geneva. Bühler's experiences designing in Paris and Berlin, in addition to Basel, explain his melding of sophisticated and focused advertising and the Object Poster. Swiss Poster Art 47.12, Margadant 343, La Femme 115.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

May 13, 2021 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000