97

FRITZ BUHLER (1909-1963) SERVIZIO METEOROLOGICO. 1952.

49 1/2x35 inches. Wassermann, Basel.
Condition B+: repaired tears and paper loss in margins; crease in image.
A prolific poster designer based in Basel, Buhler worked for many of the most recognizable firms, such as P.K.Z., Union, Nivea and others. His style was in the school of the Neue Sachlichkeit (The New Objectivity) which is plainly seen here. This announcement for getting weather reports over the phone simply shows a hyper-realistic phone against a background of changing skies.
ref: 50 Years of Swiss Posters, Societe Generale de Affichage, Berne, 1991, no. 19 p. 96.

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