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FRITZ HELLMUT EHMCKE (1878-1965). PRESSA. 1928. 27x19 inches, 70x50 cm. Kölner-Görreshäus, Cologne.

FRITZ HELLMUT EHMCKE (1878-1965) PRESSA. 1928.
27 3/4x19 7/8 inches, 70x50 cm. Kölner-Görreshäus, Cologne.
Condition A: minor repaired tear in bottom margin. Paper.
The Pressa exhibition was held to highlight German dominance in all the fields of printing and publishing. It was also intended as a showcase of modernist architecture and modernist exhibition display (it featured the legendary work of El Lissitsky for the U.S.S.R. pavilion). Ehmcke was put in charge of the poster for the exhibition and produced two different designs, each using bold sans-serif typography and flat geometric shapes.

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May 3, 2010 1:30 PM EDT
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