HANS RUDI ERDT (1883-1918) ROTKAPPCHEN. 1912.

26 1/2x36 1/2 inches. Hollerbaum & Schmidt, Berlin.
Condition B+: paper loss in top right corner; vertical and horizontal folds. Framed.
Hans Rudi Erdt was one of the most prolific poster artists in Berlin at the beginning of the 20th century. He worked with the "dream team" at the printer Hollerbaum & Schmidt, which consisted of Lucian Bernhardt, Julius Klinger and Julius Gipkens. He produced posters for a wide variety of clients, and his designs, punctuated by flat colors and strong outlines, reflect his talent as a draftsman, along with a great sense of stylization and a flair for layout. He regularly worked for the wine industry and this efficient poster is a visual pun on the brand name "red cap." The unmistakable bottles, packaged in their "red caps" are being enjoyed by an elegant and charming woman who is also wearing a red cap. DFP III 821, Wember p. 218 no. 277.