HELP HER CARRY ON. Circa 1918

The epitome of American womanhood is represented in the crisp, comely beauty of "Miss America," presenting herself to Uncle Sam for service. A precursor of the Women's Army Corps (WACs) during the Second World War, the National League for Woman's Service came into being on January 27, 1917 as a civilian organization that was endorsed by Congress. "The object of the National League for Woman's Service is to coordinate and standardize the work of women of America along lines of constructive patriotism; to develop the resources, to promote the efficiency of women in meeting their every-day responsibility to home, to state, to nation and to humanity; to provide organized, trained groups in every community prepared to cooperate with the Red Cross and other agencies in dealing with any calamity-fire, flood, famine, economic disorder, etc., and in time of war, to supplement the work of the Red Cross, the Army and Navy, and to deal with the questions of 'Woman's Work and Woman's Welfare.' The slogan of the organization is 'for God, for Country, for Home.' " (http://www.lib.byu.edu/~rdh/wwi/comment/Clarke/Clarke14.htm.) In an attempt to raise funds for the organization, their duties are listed across the bottom. Posters American Style 62.