HERBERT BAYER (1900-1985) SKI ASPEN. 1946.

40x29 3/4 inches.
Condition B: repaired tears and restoration in edges and image..
After moving to the USA in 1938, Bayer settled in New York before moving to Aspen in 1946, when he was recruited by Albert Paepcke, of the Container Corporation of America, to turn the sleepy town of Aspen into a cultural and educational resort in addition to its lure as a winter paradise. In 1939 Bayer had worked for Mont Tremblant, a ski resort in Canada, and clearly used this experience when making the Aspen Ski posters and other advertising ephemera he designed for the city. Here the maple leaf he used in Canada is changed into an Aspen tree leaf in the center of the image. A jumping skier in front of the leaf and yellow sun rays added at the top, against a photograph for the background, all build a dynamic, well balanced image with the kind of perfect typography that can be expected from Bayer.
ref: Herbert Bayer, Collection and Archive at the Denver Museum, 1988, p. 188, gr.3i.29.