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Highball To Victory. Circa 1940 18 x 14 inches. Condition B: sharp horizontal crease; tears, creases, abrasions as well as faint stamp- mark in image. Paper. Born in Austria, Binder had a successful careerin Vienna his most recognizable work being
Highball To Victory. Circa 1940 18 x 14 inches. Condition B: sharp horizontal crease; tears, creases, abrasions as well as faint stamp- mark in image. Paper. Born in Austria, Binder had a successful careerin Vienna his most recognizable work being for Julius Meinl Tea & Coffee. In 1933, he was invited to teach at the Art Institute of Chicago, an appointment which, shortly thereafter, led to his immigration to the United States in 1936 he very quickly got official recognition winning a competition for his design for the 1939 New York World's Fair. his progressive European design style, in which hetried to distill images down to the bare necessities needed to convey information, landed him many prominent contracts with Sucrets, Ballantine Beer and the U.S. Navy. He is largely credited with havingcreated many important posters for the American Second World War effort, yet few, if any, of these images, have ever been reproduced. Here a dynamically rendered train signal is showing green for "go," onwards to victory with the American Railroads, an important part of the production side of the war effort. The slanted text and the perspective of the signal lamp indicate a train going into a turn. ref. Joseph Binder by Anton Sch roll, Vienna, 1976
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