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IHAP HULUSI GÖREY (1898-1986). EGYPT FOR YOUR HOLIDAY. Circa 1937. 34¼x23 inches, 97x58½ cm. [S.C. Allen & Company Ltd., London].


IHAP HULUSI GÖREY (1898-1986)

EGYPT FOR YOUR HOLIDAY. Circa 1937.


34 1/4x23 inches, 97x58 1/2 cm. [S.C. Allen & Company Ltd., London].
Condition A-: unobtrusive creases at edges and in image; margins trimmed, including wide bottom margin with printer's info. Matted and framed.

Born in Cairo to Turkish parents, Hulusi abandoned his parents' plans for him to become a diplomat and devoted his life to graphic art and painting. He studied in Germany before settling down in Istanbul, where he studied under Ludwig Hohlwein. In 1928, Turkey adopted the Roman alphabet (previously they had been using the Ottoman Turkish Alphabet, which was a version of the Arabic alphabet) and in 1934, president Kamal Attaturk asked Hulusi to design a poster of him teaching his daughter the new letters. Hulusi is renowned as the "first modern graphic designer from Turkey," and also "the man who illustrated the Republic." Hulusi designed at least six different posters promoting travel to Egypt. "The scene portrayed is the garden terrace at the Mena House," a historic hotel established in 1886 (Grand Hotels of Egypt, p. 18). Grand Hotels of Egypt Cover & p. 19.

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