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210
JOB. 1926.
34 1/4x22 3/4 inches. Vercasson, Paris.
Condition B+: horizontal folds; minor tears and wrinkles in image.
This happy pasha in white is enjoying his smoke while reclining on a red cushion; against a brown background with green lettering. Many of the finest Art Nouveau artists, such as Mucha and Cheret, designed posters for this cigarette rolling paper company, using beautiful women as their subjects. But Cappiello "chooses to go for the surprise [in his design], using everybody's idea of an Oriental potentate to create an incongruous, and therefore memorable, image association." (Wine Spectator 205) Actually, implying that a wealthy Turk enjoys a particular brand of cigarettes is a very clever endorsement, given that country's renown for tobacco production. DFP-II 124.
Condition B+: horizontal folds; minor tears and wrinkles in image.
This happy pasha in white is enjoying his smoke while reclining on a red cushion; against a brown background with green lettering. Many of the finest Art Nouveau artists, such as Mucha and Cheret, designed posters for this cigarette rolling paper company, using beautiful women as their subjects. But Cappiello "chooses to go for the surprise [in his design], using everybody's idea of an Oriental potentate to create an incongruous, and therefore memorable, image association." (Wine Spectator 205) Actually, implying that a wealthy Turk enjoys a particular brand of cigarettes is a very clever endorsement, given that country's renown for tobacco production. DFP-II 124.
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January 30, 2003 12:00 AM EST
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