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JOHN HELD, JR. (1889-1958) EASTERN CANADA AND NEWFOUNDLAND ARE CALLING. 1926. 42x28 inches.
JOHN HELD, JR. (1889-1958) EASTERN CANADA AND NEWFOUNDLAND ARE CALLING. 1926.
42x28 inches.
Condition B+: repaired tears in margins and image; creases and restored minor losses in margins; horizontal folds.
A previously undocumented poster for the "delightful vacationland" of Canada's great outdoors. "In 1924 [The New Haven Railroad] commissioned New York City artist John Held, Jr., to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures--the happy-go-lucky flapper and her straw-hatted guy, Joe College-- proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63).
All items are offered for sale subject to Swann Galleries' standard terms and conditions of sale, which are published in our catalogues and are posted below.
42x28 inches.
Condition B+: repaired tears in margins and image; creases and restored minor losses in margins; horizontal folds.
A previously undocumented poster for the "delightful vacationland" of Canada's great outdoors. "In 1924 [The New Haven Railroad] commissioned New York City artist John Held, Jr., to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures--the happy-go-lucky flapper and her straw-hatted guy, Joe College-- proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63).
All items are offered for sale subject to Swann Galleries' standard terms and conditions of sale, which are published in our catalogues and are posted below.
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November 13, 2006 1:30 PM EST
New York, NY, US
Swann Auction Galleries
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