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JOSEPH BINDER (1898-1972). NEW YORK WORLD'S FAIR. 1939. 20x13 inches, 50x34 cm. Grinnell Litho. Co., Inc., N.Y.C.

JOSEPH BINDER (1898-1972) NEW YORK WORLD'S FAIR. 1939.
20x13 1/2 inches, 50 3/4x34 1/4 cm. Grinnell Litho. Co., Inc., N.Y.C.
Condition A-: minor creases in margins and image; light stains in central image; pin holes in bottom corners. Paper.
A strong Art Deco and Modernist design for the New York World's Fair featuring "a visual epitomization" (World's Fair p. 218) of the Trylon and Perisphere rising over a train, a ship and the silhouette of New York City. Binder's design was awarded first prize in the poster competition for the fair in 1938. Joseph Binder studied at the Vienna School of Applied Arts under the great Secessionist, Alfred Roller. He emigrated to America in the mid-1930s, where he continued his work as a graphic designer, creating campaigns for United Airlines and the American Red Cross. Binder designed covers for Fortune and Graphis magazines, and in 1948, was appointed art director and designer for the U.S. Navy. This is the smaller format. World's Fair p. 219, Weill 427, Resnick 31.

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