34

JULES CHÉRET (1836-1932). BAL AU MOULIN ROUGE. 1889. 48x35 inches, 123x90 cm. Chaix, Paris.


JULES CHÉRET (1836-1932)

BAL AU MOULIN ROUGE. 1889.


48 3/4x35 3/4 inches, 123 3/4x90 3/4 cm. Chaix, Paris.
Condition B: repaired tears, replaced losses, creases and abrasions in margins and image and along vertical and horizontal folds. Mounted on Japan.

Chéret is unanimously considered to be the father of the poster. His first recorded attempt at poster art was in 1858 for Offenbach's Orfée aux Enfers. By present day standards, the result was a dark, messy poster with clumsy color usage, but in its day it was a revolution. Over the next thirty years Chéret perfected the technique of mixing colors, and simplifying his layouts. He also may be the first artist to ever use sexuality to sell products; in most of his posters he would depict beautiful, care-free, irresistible and jubilant women. They became so popular with the French public, that they were referred to as Chérettes. In 1889, with this poster for the opening of the Moulin Rouge, Chéret (at the age of 53) reached his stylistic maturity. With three decades of experience in the field, he had resolved and refined all color and composition issues and emerged as a truly outstanding talent who created masterpiece upon masterpiece. For the next decade, he produced some of the most vivid and colorful posters ever seen, and was an inspiration to a whole generation of artists, advertisers and consumers. This poster contains all of the life and spirit that were a hallmark of his work. In the foreground, a Chérette sits on a donkey; behind her is the landmark red windmill, after which the concert hall was named, as well as charming girls in gray and black, also on donkeys; the figures are positioned throughout the image as if whirling in the windmill's blades. Maindron 253, Cheret 395, Broido 309, DFP-II, 181, Reims 75, Wine Spectator, p. 6, Maitres, pl. 53 Weill, p. 27, Art Nouveau p. 77, Maitres 1900 p. 10.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

February 18, 2021 10:30 AM EST
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000