LA TRANSPORT GRATUIT. 1935.

114x72 3/4 inches. Edita, Paris.
Condition B+: restoration along vertical and horizontal folds; creases in margin and image; offseting in image. Two, unattatched, sheets.
After working as an assistant for Cassandre, Pierre Fix-Masseau opened his own studio, where he did work for an advertising company, called Edita, until the war. This poster clearly shows that Fix-Masseau was still under Cassandre's (good) influence. The image reflects that Fix-Masseau was familiar with Cassandre's 1933 poster for Wagons-Lits in which another oversize person is used to incarnate service. But there the similarity ends as Fix-Masseau imparts his own style to the design. This porter is not only carrrying a suitcase, but also the car. The photomontage of the travelling couple at the porter's feet is accomplished with a small photograph, in the manner prefered by Francis Bernard. The pink, red and blue colors are well displayed and the typography is good. This is the very rare, large format, which, as with the oversized version of Cassandre's posters, is incomparably more spectacular.
ref: Fix-Masseau, Bibliotheque Nationale, Paris, 1983, p. 11.