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LEO LIONNI (1910-1999). KEEP 'EM ROLLING! Group of 4 posters. 1941. 40x30 inches, 101½x76¼ cm. U.S. Government Printing Office, [Washi


LEO LIONNI (1910-1999)

KEEP 'EM ROLLING! Group of 4 posters. 1941.


40x30 inches, 101½x76¼ cm. U.S. Government Printing Office, [Washington, D.C.]
Condition varies, generally B+ / B: replaced losses, repaired tears and restoration in margins and along folds; repaired tears in image; one with replaced upper right corner and image; repaired pin holes in corners.

These exceptional, patriotic work incentive posters were issued by the Office of Emergency Management right on the cusp of America's entry into the Second World War. "With the war still an abstraction for most Americans, these posters connected what happened 'here' and 'over there'" (Resnick p. 68). Lionni used his experience in advertising to visually connect these patriotic ideals to his audience, and he [along with Herbert Matter, Lester Beall and Milton Ackoff] "carried photographic poster illustration to new heights of inventiveness. [He was] able to bring the clean asymmetry of Bauhaus design into everyday life in this country long before Gropius and Mies Van der Rohe were given an opportunity to do so in architecture" (Word & Image p. 62). Born in Holland, Lionni grew up in Italy before finding success as an advertiser and art director in America. His advertising credits include work for Olivetti typewriters, Chrysler and Ford.

Resnick 38, Word & Image p. 90, Modern Poster 196, The Poster p. 202, Pollack p. 160-1, Fotoplakate 20, Modern American 50-1, MoMA 880.1979, MoMA 151.1968.

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