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74
LEOPOLDO METLICOVITZ (1868-1944) SUNLIGHT SOAP. 1900.
54x39 inches. G. Ricordi, Milan.
Condition B: paper loss in margins; repaired tears and creases in image; vertical fold. Mounted on old linen.
As a student under the inimitable Hohenstein at the Ricordi Studios, Metlicovitz quickly became a master of graphic design in his own right. He was one of the most versatile poster artists who could, and would, constantly change his style from tender Art Nouveau imagery to statuesque allegory (see Swann Auction #1945, lots 60, 61 and 62). For this image he has adapted yet another style, illustrating a peasant woman in flat colors, hard at work cleaning her whites using Sunlight Soap. It is a simple image, with broad lettering, that even contains an image of the product packaging! Ricordi 170.
Condition B: paper loss in margins; repaired tears and creases in image; vertical fold. Mounted on old linen.
As a student under the inimitable Hohenstein at the Ricordi Studios, Metlicovitz quickly became a master of graphic design in his own right. He was one of the most versatile poster artists who could, and would, constantly change his style from tender Art Nouveau imagery to statuesque allegory (see Swann Auction #1945, lots 60, 61 and 62). For this image he has adapted yet another style, illustrating a peasant woman in flat colors, hard at work cleaning her whites using Sunlight Soap. It is a simple image, with broad lettering, that even contains an image of the product packaging! Ricordi 170.
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December 16, 2004 12:00 AM EST
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