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LESTER BEALL (1903–1969). CROSS OUT SLUMS. 1941. 39x29 inches, 100x76 cm. USA Goverment Printing Office.

LESTER BEALL (1903–1969) CROSS OUT SLUMS. 1941.
39 1/2x29 5/8 inches, 100x76 cm. USA Goverment Printing Office.
Condition B+: tears and minor losses at right edge. Paper.
In the 1930s, Beall produced a series of silk screen posters for the Rural Electrification Administration. Here, for the United States Housing Authority, in effect a continuation of his earlier series, Beall provides a powerful visual rejection of Depression Era / Dustbowl shanties in favor of larger, newer residences. One of a series of progressively designed posters produced by Beall for the U. S. Government, featuring photomontage, sans-serif lettering and other recognizable elements of European design, which began filtering into America before the war. Lester Beall was "able to bring the clean asymmetry of Bauhaus design into everyday life in this country long before Gropius and Mies Van der Rohe were given an opportunity to do so in architecture" (Word & Image p. 62). Word & Image p. 86, Mechanical Age pl. 74.

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May 3, 2010 1:30 PM EDT
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