328

LESTER BEALL (1903-1969). NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. Circa 1939. 40x30 inches, 101½x76¼ cm. U.S. Depar


LESTER BEALL (1903-1969)

NOW I'M SATISFIED / RURAL ELECTRIFICATION ADMINISTRATION. Circa 1939.


40x30 inches, 101 1/2x76 1/4 cm. U.S. Department of Agriculture.
Condition B / B+: small replaced losses, repaired tears and creases at edges; creases and scuffing in margins and image. Partial silkscreen. Mounted on Japan.

"Beall's first REA poster series emphasized electricity's role in meeting basic human needs . . . [but] showed no people. The second poster series, however, showed technology's impact on actual users, a tendency towards realism that Beall reinforced by incorporating photography" (Resnick p. 58). This impressive photomontage depicts an elderly woman, sitting comfortably in her rocking chair, sewing by the electric light cast from her table lamp. This is from the 2nd series. Beall 110.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

May 13, 2021 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000