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LOUIS J. RHEAD (1858-1926). L. PRANG & CO'S HOLIDAY. 1895. 22x16 inches, 56x41 cm.

LOUIS J. RHEAD (1858-1926) L. PRANG & CO'S HOLIDAY. 1895.
22x16 1/4 inches, 56x41 1/4 cm.
Condition A-: sharp crease in upper left corner; minor creases and tears in margins; light time-staining in top margin. Hinged to mat at top edge. Paper.
British-born Rhead studied painting in Paris as a boy and moved to the United States in the 1880s, where he became the art director at the New York publishing house of D. Appleton. On a subsequent trip to Paris in the early 1890s, he visited a show of works by Eugène Grasset at the Salon des Cent and also met the artist. "That he was a devotee of Grasset's style was apparent in his work, and although he has often been derided for his adherence to this model, Rhead is actually the only artist to attempt to transfer the pure French Art Nouveau style to the United States" (Miller p. 222). Gleeson White, writing in the Studio, August 1896, opines that Rhead's posters "have tried to embody just as much of the spirit of Pre-Raphaelite art as the hoarding can bear." Kiehl 251, DFP-I 460, Reims 1313, Virginia p. 43, Keay p. 100.

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