202

LUDWIG HOHLWEIN (1874-1949). HERMANN SCHERRER. 1907. 38¼x26¼ inches, 97¾x67¼ cm. [Schön & Maison, Munich.]


LUDWIG HOHLWEIN (1874-1949)

HERMANN SCHERRER. 1907.


38 1/4x26 1/4 inches, 97 3/4x67 1/4 cm. [Schön & Maison, Munich.]
Condition C: extensive repaired tears, creases and abrasions along vertical and horizontal folds; repaired tears at edges, one in upper image; losses, replaced losses, creases and abrasions in image; repaired pin holes in corners; margins removed. Mounted on Japan.

An absolute masterpiece of modern graphic design, Hohlwein referred to this poster as "The man with the saddle." The use of a subdued background serves to delineate the overall image from the checkered riding pants and scarlet waistcoat that Hohlwein constructed in a cut-out fashion, inventing a revolutionary style of illustration in the process. This image was so striking that it became an emblem of the company, which used it on catalogue covers and even on their clothing labels. When the German design magazine Gebrauchsgraphik dedicated an entire issue to Hohlwein, the artist drew a modernized version of the image, which shows just how important it was to Hohlwein himself. Hohlwein / Stuttgart 3 (var), Hohlwein / Munich p. 128 no. 101, DFP-III 1328, Modern Poster 56, Wember 406, Muller-Brockmann 59, Art Nouveau p. 237, Word and Image p. 43, Encyclopedie de l'Affiche p. 71, Rademacher pl 125.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

May 13, 2021 12:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000