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(MANUFACTURING.) 2 scrapbooks from the Doughnut Corporation of America.

MMM . . . DOUGHNUTS (MANUFACTURING.) 2 scrapbooks from the Doughnut Corporation of America. "To Adolph Levitt on the Silver Jubilee." 86 leaves. Folio (14 x 11 inches) with engraved relief presentation plate on front cover, minor wear * "The Story of D.C.A." [55] leaves. Folio (19 x 15 inches), cloth, moderate wear; some pages loose. Both volumes mounted with rubber cement, with a few items coming detached. New York, 1953 and circa 1944

  • Notes: The Doughnut Corporation of America was the major producer of doughnut-making machinery and supplies from its founding in 1920, and its promotional efforts played a central role in the rise of doughnuts to such prominence in the American snack landscape. They also operated the national Mayflower chain of retail shops. The first scrapbook in this lot consists entirely of letters written to the company's chairman Adolph Levitt upon the 25th anniversary of National Doughnut Month. The first item is a signed photograph of President Eisenhower making a gleeful selection from a pile of doughnuts, followed by Eisenhower's congratulatory 20 October 1953 Letter Signed to Levitt, reading in part "I well remember the fine patriotic service you rendered during the war in conjunction with the Red Cross. Your efforts were tremendously valuable in helping sustain the morale of the men in the armed services." The remaining letters are from suppliers, bakeries, doughnut shops, and other related industries, many of them sharing their memories of Levitt and the doughnut industry.
    The second volume is a handsomely compiled corporate presentation of the company's factories, retail outlets, and advertising campaigns circa 1944. Together, these volumes comprise what may be the most important doughnut archive ever to appear on the auction market.
  • Condition: All items are offered for sale subject to Swann Galleries' standard terms and conditions of sale, which are published in our catalogues.

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