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Maurice Logan (1886-1977). TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928.


MAURICE LOGAN (1886-1977)

TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928.


22 3/4x15 3/4 inches, 57 3/4x40 cm.
Condition B+: slight darkening at edges; creases and minor abrasions in margins and image.

The Southern Pacific Railway relied more on posters for advertising than any other railroad. "As the twenties progressed, [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme . . . California's romantic appeal" (Zega p. 57).

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October 15, 2020 1:00 PM EDT
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