50

MAX ETTLER (1879-1952). UTSTÄLLNING / GERMA. Circa 1930s. 39x27 inches, 99x70 cm. J. Olséns, Stockholm.

MAX ETTLER (1879-1952) UTSTÄLLNING / GERMA. Circa 1930s.
39 1/4x27 1/2 inches, 99 3/4x70 cm. J. Olséns, Stockholm.
Condition A-: minor loss, tears and tape-repaired tears in margins; tape on verso. Paper.
While little is known about Max Ettler's life, he is best remembered for the travel and automobile posters he created in the 1930s. This particular poster was made for the popular Swedish undergarment maker Germa, advertising an exhibition of their lingerie and touting that "Germa demonstrates the intimate lining of culture today." This stylized, Art Deco poster is a departure from Ettler's traditional subject matter and style. Ettler's model wears Germa's bra and Girdle with a stoic expression. It is an unusual homage to Venus de Milo which is perhaps meant to convey the timelessness or masterfulness of these undergarments.

Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

May 3, 2018 1:30 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $100,000:
30.00%
$100,001 - $1,000,000:
25.00%
$1,000,001+:
17.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000