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MISTI (FERDINAND MIFLIEZ, 1865-1923). AMERICAN CRESCENT CYCLES. Circa 1900. 59x42 inches. Schneider & Bouillet, Paris.

MISTI (FERDINAND MIFLIEZ, 1865-1923) AMERICAN CRESCENT CYCLES. Circa 1900.
59x42 inches. Schneider & Bouillet, Paris.
Condition B+: creases and tears in margins; repaired tears and pinholes in image; vertical and horizontal folds. Japan.
Like most of the poster artists of his generation Misti was basically a painter who switched to the nascent medium of lithography because the popular new outdoor advertisers were looking for talent. He ultimately created a great many posters for cycles, liqueurs and department stores. Contrary to the contemporary world of advertising, in fin-de-siecle France, poster artists who specialized in certain fields would design posters for direct competitors within the same industry. We know of at least eight different bicycle manufacturers to whom Misti employed his recognizable style. The elegance of the woman depicted here and the sophisticated evening atmosphere that Misti evokes exemplify his formidable talents.

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