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NORMAN ROCKWELL (1894 - 1978) "I see 'em bumped every day." / The Traffic Officer.

NORMAN ROCKWELL (1894 - 1978)
"I see 'em bumped every day." / The Traffic Officer.

Oil on canvas, 1922. 403x562 mm; 16x22 inches. Signed in lower right image.

Provenance
Private collection, New York

Publication
Published in an advertisement for Raybestos, The Saturday Evening Post, April 1, 1922.

L.N. Moffatt, Norman Rockwell: A Definitive Catalogue, vol. I, Stockbridge, Massachusetts, 1986, p. 512-513. Cat. A682

  • Notes: Best known for his iconic magazine covers, Norman Rockwell also created a number of commercial works throughout his career, including a series of advertisements for Raybestos, a manufacturer of brake linings and other automotive components. These ads demonstrate Rockwell's ability to infuse technical or industrial subjects with warmth, narrative, and a touch of humor.

    Rockwell emphasized storytelling over technical detail, portraying everyday scenes that highlighted the importance of safety and trust, such as mechanics at work or families on the road. These illustrations helped position Raybestos as a dependable, all-American brand.

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June 17, 2025 12:00 PM EDT
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