147

OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / GIVE YOUR TASTE A TREAT. Trolley card. Circa 1951.
11x28 inches, 28x71 cm.
Condition A-: slight toning at edges. Printed on card.
Perhaps Shepard's most enduring campaign for Wrigley's was for Doublemint Gum, yet all of the same symbolism and graphic technique (such as the airbrush, with which he was an acclaimed master) that he used for those images are present here. His philosophy was that "car-card and poster advertising is the art of telling the truth attractively. Tell a lie attractively and it won't last. Tell the truth unattractively and few will see it" (Moving Images p. 6). And indeed his images were "graced by an optimism" (ibid. p. 67). For this image, part of a series featuring women watching their men participating in various sports, "Shep" "developed the sports metaphor and various mating metaphors to their easygoing zenith of stylization, and he always made it look simple" (ibid. p. 78).


Accepted Forms of Payment:

Money Order / Cashiers Check, Personal Check, Wire Transfer

Shipping

Upon request, Swann will facilitate the shipping of purchases to out-of-town buyers at an additional charge for packing, shipping and insurance, but will not be responsible for any loss, damage or delay resulting from the packing, handling and shipping thereof. Unless specific instructions are received, Swann is the sole judge of the method to be used for shipment. Packing and shipping costs will be noted on the invoice mailed to successful bidders after the sale, and are based on the actual costs involved. Be advised that a full commercial invoice must accompany any purchase shipped outside the US.

June 18, 2020 1:00 PM EDT
New York, NY, US

Swann Auction Galleries

You agree to pay a buyer's premium of up to 30% and any applicable taxes and shipping.

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000