PAUL SCHEURICH (1883-1945) HOLLERBAUM & SCHMIDT. 1911.

46 1/2x35 inches. Hollerbaum & Schmidt, Berlin.
Condition B+: overpainting in margins; restoration along horizontal fold.
A painter and graphic designer, Scheurich did many posters, including film posters. He was a professor in Meissen (for porcelain painting) and then in Dresden for graphic design. This poster advertises Hollerbaum & Schmidt, the Berlin printer whose roster of artists reads like a who's-who of progressive German graphic design talent in the years before World War I. Lucian Bernhard, Hans Rudi Erdt, Julius Klinger, Ernst Deutsch, Paul Scheurich and many others all produced posters for Hollerbaum & Schmidt for a variety of different clients. It is a graphic tour de force, using only two colors and minimal drawing to represent a gentleman dressed in 18th century fashion. One must think of the Beggarstaff Brothers' influence looking at this image -one of the purest produced in the period.
ref: Masters of German Poster Art, by Hellmut Rademacher, October House, New York, 1966, p. 69.