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POSTER: JACQUES NATHAN - GARAMOND (1910-2001) L'HABITATION. 1935. 47x31 inches. Edition de l'Architecture d'Aujourd'Hui, Boulogne.
JACQUES NATHAN - GARAMOND (1910-2001) L'HABITATION. 1935.
47x31 3/4 inches. Edition de l'Architecture d'Aujourd'Hui, Boulogne.
Condition B+: horizontal folds; light foxing and creasing in margins and minor discolorations in image. Paper.
A member of the U.A.M. (Union des Artistes Modernes), alongside such important artists as Cassandre, Carlu, Loupot, and Colin, Nathan was encouraged by Carlu, who was ten years his senior, to do the posters for l'Habitation, a section of the huge Salon des Arts Menagers. In 1934, his poster for this same exhibition featured a very geometrical image with a trowel and a graphically rendered modern building. The typography for this earlier poster was bold; all the information that was not immediately necessary was relegated to the side (a lesson taken from Cassandre's Nord Express poster). For this poster the following year, Nathan used the same idea, except this time he employed photomontage, pasting a photograph of the building directly into the image and interweaving the typography into the design. A clever way to have the same concept evolve by changing the techniques of production. UAM p. 69.
47x31 3/4 inches. Edition de l'Architecture d'Aujourd'Hui, Boulogne.
Condition B+: horizontal folds; light foxing and creasing in margins and minor discolorations in image. Paper.
A member of the U.A.M. (Union des Artistes Modernes), alongside such important artists as Cassandre, Carlu, Loupot, and Colin, Nathan was encouraged by Carlu, who was ten years his senior, to do the posters for l'Habitation, a section of the huge Salon des Arts Menagers. In 1934, his poster for this same exhibition featured a very geometrical image with a trowel and a graphically rendered modern building. The typography for this earlier poster was bold; all the information that was not immediately necessary was relegated to the side (a lesson taken from Cassandre's Nord Express poster). For this poster the following year, Nathan used the same idea, except this time he employed photomontage, pasting a photograph of the building directly into the image and interweaving the typography into the design. A clever way to have the same concept evolve by changing the techniques of production. UAM p. 69.
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